The interview
Told, not shown — the event was theirs
We don’t publish client materials from internal events. So this case is a conversation with the founder — everything below is from the project archive.
What did Huawei actually ask for?
A Christmas party their people would remember. What we proposed was different: let every employee talk to the CEO — or rather, to his digital twin. Live, on stage, through a microphone.
How did it work in the room?
A microphone travelled through the hall at Kursaal Arena in Bern. You stood up, asked your question, and Michael’s avatar answered you from the big screen — in real time, in English, German or French. Whichever language you started in, it answered in.
What was in its head?
A knowledge base we built and trained for the evening: facts about the company, things it knew about the colleagues in the room, and a season’s worth of Christmas jokes. We wrote a preparation methodology for the client’s data first — that document did as much work as the avatar.
What did people ask?
Everything you would want to ask your CEO with the whole company listening. When do I get promoted? What happens to my job if AI keeps accelerating? One colleague asked in French whether AI means nobody needs to learn languages anymore — and the avatar answered in French that it will never replace what a shared language builds between people.
The best moment?
The avatar challenged the real Michael to a dance. The room saw the CEO and his digital twin in one frame — one of them dancing. After that, nobody in that company needed a slide deck to understand what this technology is.
And beyond the avatar?
The whole visual evening was ours. Two hours of stage graphics for a twenty-five metre ultrawide screen — an animated slide for every act, timed to the running order, in a golden festive register. And a six-and-a-half-minute animated film in which the employees themselves escort Santa to Bern.
