A country, told through its people

INSON FAXRI is Uzbekistan’s annual national award in the social sphere, run by the National Agency for Social Protection under the President of Uzbekistan. It honours ordinary citizens for acts of courage, kindness and self-sacrifice. The first ceremony was held on 18 November 2025 at the Palace of International Forums in Tashkent and broadcast nationwide.

Three things. The film that opened the evening — one minute thirty-four seconds, written and made by us. The screen graphics for Ozoda Nursaidova’s performance of «Ajdodlar» — four minutes, made to a director’s brief. And the imagery of the award identity: illustrations, renders and clips of the statuette, the envelope and the printed diploma.

GUBSKY_TH, as a full turnkey cycle from concept to technical and creative production. Producer: Elena Romanenko. Director: Iaroslav Gubskyi. Creative team: Andrey Glushik and Yana Abraimova. Flavatars built one layer inside that production — the opening film, the performance graphics and the award identity imagery.

It argues, without a line of narration, that the country is its people. Landmarks and landscapes appear only inside the profiles of ordinary Uzbeks, in double exposure — then the same profiles fill with the present-day country. It closes on real faces multiplying into a crowd of hundreds, and that crowd drawing the map of Uzbekistan.

By inverting the usual language. A state stage defaults to marble, gold and officials — which would dwarf a nurse or a rescuer sitting in the third row. So the film puts the country inside the person instead of above them. The scale stays; it simply changes address.

Four minutes of gold-on-black screen content for Ozoda Nursaidova’s performance, made to a director’s brief built on the metaphor of roots. Lines grow from below like memory waking, converge into a fingerprint, resolve into a face, open into landscapes and ornament — with Tomyris, Temur and Babur passing as movement rather than portraits — and finally interlace with the face again.

The concept came with the director’s brief. Ours was the execution: four minutes of screen content, mastered at 3840×1668 in the hall’s own 2.30:1 ratio, resolved in gold on black.

They are private citizens honoured for personal acts, not public figures. Flavatars publishes its own work — the format, the film, the craft. The stories belong to the people who lived them and to the award that recognised them.

Both pieces were authored at 2.30:1, the native shape of the hall’s main screen, mastered at 3840×1668 and finished at 25 fps for broadcast. The wall received real 4K rather than an upscale, and both play at that resolution on this page.

Yes. INSON FAXRI was a national award ceremony broadcast across Uzbekistan, attended by the Chair of the Senate, the country’s chief mufti and representatives of the United Nations. The same practice also covers corporate congresses and stadium shows — the Hyundai Kazakhstan dealer conference and the KeshYou anniversary show are on this site.