The interview
Our first client — and why he stopped filming
Who is the client?
Flemming Breen-Jensen, the master franchise partner of BoConcept in Switzerland — and a man who has held the Danish national record in the 3000 m steeplechase since 1985. He runs the Danish design brand’s Swiss stores and was our first client after Flavatars was registered. It started, as good things do, with one person vouching for another: Allan brought us together and produced the whole project.
What did he need?
Video, constantly — offers, collections, store news. And every video used to mean the same thing: book a crew, block the owner’s calendar, shoot again. He didn’t need another video. He needed a way to stop shooting.
What did you build?
His digital twin. One filming day at the store in Volketswil: capture for the avatar, and a proper photo session. From that single session I built the twin on a HeyGen base and cloned his real voice. Now Flemming records nothing — and publishes whenever he wants.
The detail that sells it?
Flemming doesn’t speak French. His avatar does. Switzerland has three market languages, and his twin presents fluently in English, German and French — in his own cloned voice. When he first watched himself speaking French, he was genuinely stunned. That single moment explained the product better than any pitch.
And the commercial?
A 42-second spot for BoConcept’s Interior Design Service — from an empty apartment to a furnished home. I cut it in 4K and cast the narrator the modern way: a line-up of AI voices auditioned for the part before «Brian» won it. It ran on the store’s channels.
Anything you can’t show?
Yes — and it’s a good one. Voice work for videos featuring Helena Christensen, BoConcept’s Global Artistic Director, under her contract with the brand. Those aren’t ours to publish. The work is real; the footage stays theirs.