Work · INTERTOP Plus · Commercial campaign
INTERTOP Plus — «Magic? Maybe»
INTERTOP relaunched the INTERTOP Plus loyalty program with «Magic? Maybe» — four AI fantasy characters, a mermaid, a fairy, an elf and a unicorn, who know the program’s real perks. Senate Agency wrote the concept and script, Oleksiy Bondar directed, and Flavatars produced the AI: character design, generation and the edit. The campaign ran across INTERTOP’s two markets, Ukraine and Kazakhstan.
- 4
- films — one 15-second lead + three cutdowns
- 2
- markets — Ukraine and Kazakhstan
- 4
- AI characters — mermaid, fairy, elf, unicorn
- AI
- characters and film, produced by Flavatars
In short
INTERTOP Plus «Magic? Maybe» is a 2025 commercial campaign for INTERTOP, with the AI produced by Flavatars — character design, generation and the edit. It relaunched the INTERTOP Plus loyalty program through four AI fantasy characters: a mermaid, a fairy, an elf and a unicorn. Senate Agency wrote the concept and script; Oleksiy Bondar directed. Four vertical films — one 15-second lead plus three cutdowns — ran in Ukraine and Kazakhstan.
The idea
The characters aren’t real. The rewards are.
«Magic? Maybe» turns the INTERTOP Plus loyalty relaunch into a small fantasy: a mermaid, a fairy, an elf and a unicorn who know the program’s real perks — a trip for two to Bukovel, the jump from the Smart tier to VIP, up to 6% cashback, and coupons for big discounts. The characters are AI-made, so you can’t quite tell reality from generation, and that tension carries the line: the magic may be uncertain, the rewards are not.
The films
Watch the campaign
The 15-second lead film and three character cutdowns. Hover any reel for a silent preview; click to play it full-screen with sound.
Client: INTERTOP · Agency: Senate Agency · Director: Oleksiy Bondar · AI production: Flavatars
Character design
Four characters, built to hold up
Flavatars designed and locked four fantasy characters — a mermaid, a fairy, an elf and a unicorn — consistent enough to carry a national campaign for INTERTOP Plus across two markets, Ukraine and Kazakhstan.
A national brand, a top agency, a director — and Flavatars as the AI arm.
Senate Agency wrote it, Oleksiy Bondar directed, and Flavatars produced the AI — character design, generation and the edit.
The facts
Everything, in one table
| Work | INTERTOP Plus «Magic? Maybe» (commercial campaign) |
|---|---|
| Client | INTERTOP |
| Agency (concept & script) | Senate Agency |
| Director | Oleksiy Bondar |
| AI production | Flavatars — character design, generation and the edit |
| Brief | Relaunch of the INTERTOP Plus loyalty program |
| Characters | Four, AI-made — mermaid, fairy, elf, unicorn |
| Films | Four — one 15-second lead + three ~10-second cutdowns |
| Format | Vertical 9:16, social-first |
| Markets | Ukraine and Kazakhstan |
| Year | 2025 |
| Perks in the films | Trip for two to Bukovel · Smart tier to VIP · up to 6% cashback · discount coupons |
FAQ
Quick answers
Who made the INTERTOP Plus «Magic? Maybe» campaign?
INTERTOP is the client. Senate Agency wrote the concept and script. Oleksiy Bondar directed. Flavatars produced the AI — character design, generation and the edit — as the AI arm of the production.
What is the INTERTOP Plus «Magic? Maybe» campaign about?
It is the relaunch of INTERTOP’s loyalty program, told through four AI fantasy characters — a mermaid, a fairy, an elf and a unicorn — who reveal the program’s real perks: a trip for two to Bukovel, moving from the Smart tier to VIP, up to 6% cashback, and coupons for big discounts.
What did Flavatars do on the campaign?
Flavatars handled the AI production: designing the four fantasy characters, generating the films, and editing — the AI arm of the Senate Agency production for INTERTOP.
Where did the INTERTOP Plus campaign run?
Across INTERTOP’s two markets, Ukraine and Kazakhstan, social-first in vertical 9:16 — one 15-second lead film plus three cutdowns.
How many films were made?
Four — one main 15-second film and three ~10-second cutdowns, each built around a character (mermaid, fairy, elf).
Credits
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